JEWELRY THAT TELLS A STORY FROM THE BALKAN SOUL – THE VERY SAME SOUL FROM WHICH THE ARTIST HERSELF WAS BORN

At the crossroads of winds, where East embraces West, jewelry is born from the Balkan soul – strong, proud, and eternally restless. A soul that remembers thousands of years… Within it burns the sun of the Mediterranean, howls the wind from the Dinaric Alps, and whispers the sea of the Adriatic.

These collections are born where the Balkan spirit breathes deepest – among miners who understand the language of the earth, among women who leave a piece of their heart in every stitch, among stones that remember the footsteps of ancestors. Each piece carries a story – of love, struggle, tenderness, and strength.

Jewelry from the Balkan soul is not just an ornament – it is a story, a talisman, a vow, a symbol of identity. It is the soul of a woman who wears history on her skin and a smile as her strength.

In every piece beats the heart of the Balkans – the strength of ancestors, the softness of hands, and the fire of tradition.

This is not just jewelry. This is a piece of story, tradition, and art – crafted by the hand of a woman, for a woman who knows her worth.

OUR STORY

Nataša Ljubinković Dedić is behind the small  artisanal brand “Natasha Rubis” which was founded in Belgrade and continued to develop in Sarajevo. After fifteen years of professional work in graphic design, she decided to change her career and completed a goldsmith school in Belgrade. She has been professionally designing and creating jewelry ever since. Her approach falls within traditional artisanal jewelry production, covering the entire jewelry making process – from the initial idea, sketching, cutting, and metal processing to the final product for the customer.

The jewelry that Natasha creates features high quality design pieces with great attention to detail and metal selection. Every piece is treated like it was a piece of custom work commissioned by a private client. This is the reason why she produces a limited number of pieces per month in her studio in Sarajevo.

She participated in various group handmade crafts exhibitions in Belgrade and Sarajevo and has held one-day and two-day jewelry-making workshops in Sarajevo and Pristina. Her jewelry can be found in concept stores in Sarajevo and Vitez as well as in the galleries in Belgrade, Mostar, and Banja Luka.

“In a world that rushes I choose to pause. To hear the sound of metal, to feel the quiet strength of stone beneath my fingers… ‘Natasha Rubis’ is not just a name – it’s my way of bringing together what I love… Design, heritage and feminine strength.”

Nataša